Eryn Roberts: The Bright Journey of Building Effulgence By Phil Tyler on January [], 2025 Eryn Roberts and Effulgence embody the spirit of resilience, passion, and community. Her journey serves as an inspiration for those looking to shine a little brighter in their own lives. Eryn Roberts, the driving force behind Effulgence, is not your average entrepreneur. Since launching her e-commerce business in 2020, she has worn many hats: CEO, product formulator, packaging designer, and marketing strategist. Effulgence is more than a business; it’s a labor of love that combines her passion for natural solutions and a commitment to community growth. Eryn’s story of resilience and creativity has turned Effulgence into a budding enterprise that’s beginning to make waves in the South Shore area of Massachusetts and beyond. A Vision Rooted in Nature and Experience The name Effulgence, meaning “to shine brightly,” encapsulates Eryn’s mission. She started the business to address her personal struggles with hair care and health. “As someone who dealt with hair breakage and endometriosis, I wanted products that worked naturally without harmful chemicals,” she shares. Effulgence focuses on plant-based, chemical-free hair and skincare products that are unisex and cater to busy individuals aged 30–50. Eryn's hands-on approach sets her brand apart. From creating formulations to designing labels, she does it all. “I want customers to know exactly what’s in their products and where they come from. It’s not just about beauty—it’s about fostering a healthier lifestyle.” Turning Challenges into Growth Opportunities Running a one-woman operation comes with challenges, but Eryn sees them as opportunities to innovate. Effulgence’s products are now stocked in local stores such as Imagine Gift Shop in Warren, Rhode Island, and Three Gen Love in Westport, Massachusetts. “Getting into these stores wasn’t a traditional sales process; the owners wanted to support small businesses like mine,” Eryn explains. Effulgence is also gaining traction online, though Eryn admits navigating SEO and building an organic following takes patience. “There’s a lot of noise with bots, but I prefer real connections. Meeting people at events and seeing their reactions to my products is priceless.” A Community-Centered Mission Eryn’s vision for Effulgence goes beyond products. She’s passionate about creating a sustainable future through agriculture. Her garden project is a step towards growing raw materials for her products. “I want people to reconnect with nature and see how it can solve challenges,” she says. Effulgence also aims to tackle larger societal issues, like promoting healthier living among teens and children through nonprofit initiatives. Eryn credits her uncle, the business’s co-founder, for inspiring this mission. After overcoming significant health battles with a plant-based diet, he motivated her to use natural solutions to improve lives. Building a Bright Future In five years, Eryn envisions Effulgence expanding product categories, offering workshops, and creating community hubs like farmers’ markets. She also plans to establish a nonprofit supporting health initiatives in Massachusetts. “I’m passionate about building something meaningful that serves my community,” she states. Her advice to aspiring entrepreneurs? Start small, be consistent, and stay connected to your purpose. “I’m just like my customers. I’ve faced struggles and worked hard to fund my dreams. But I believe in my products because I know they work.” Check out her Effulgence website!